TOGATHER App Prototype

„TOGATHER“ was a captivating project where I had the opportunity to create a new brand, concept, and app prototype for a unique gathering organization. The company’s mission revolved around hosting events that brought people together to gather fruits, vegetables, and other supplements that would otherwise go to waste.

To capture the essence of this collective effort, I devised the name „TOGATHER,“ cleverly blending the words „together“ and „gather.“ With a clear direction in mind, I delved into analyzing the company, seeking a deeper understanding of its purpose and vision. This research was crucial in determining the key functions needed to drive user engagement – with signing up being a pivotal step.

To streamline the process, I employed various methodologies, including NABC Analysis, Personas, Personas Stories, User Journey, and Reframing. Armed with these insights, I embarked on crafting a new concept, utilizing Moodboards, mindmaps, and eventually wireframes. Rigorous testing and iterations followed, ensuring that every aspect was optimized for the best possible user experience.

As the pieces of the puzzle fell „togather,“ the most thrilling part awaited – the design phase. With creativity flowing, I crafted an aesthetic that resonated with the spirit of unity and sustainability, giving life to the brand and app’s visual identity.

Overall, the journey of creating „TOGATHER“ was a rewarding experience, bridging creativity and purpose to inspire meaningful connections among people and their environment.